Guides
Competitive Analysis Guides
Free, in-depth guides on competitive analysis, market mapping, and strategic positioning. Written for founders, product marketers, and strategy teams who want to understand their market properly — not just fill in a template.
Frameworks
Competitive Analysis Template: How to Map Your Market in 2025
The 5-section competitive analysis framework covering market definition, competitor identification, feature matrix, positioning map, and gap analysis.
Read guide →Competitive Landscape Analysis: How to Do It Right
How to build a competitive landscape analysis that investors and board members trust — from axis selection to whitespace identification.
Read guide →Porter's Five Forces Analysis Template + Examples
A complete Five Forces template with scoring methodology, a worked B2B SaaS example, and strategic implications for startups and established businesses.
Read guide →SWOT Analysis: How to Do One That's Actually Useful
A complete SWOT guide with the TOWS framework for converting analysis into strategy. Includes a 90-minute team workshop format.
Read guide →Strategy
Blue Ocean Strategy Canvas: How to Map Uncontested Markets
Step-by-step guide to the Blue Ocean Strategy Canvas and the ERRC grid. Includes real examples from Cirque du Soleil, Southwest Airlines, and Nintendo Wii.
Read guide →Value Chain Analysis: Porter's Framework Applied to Startups
How to use Porter's value chain to identify competitive advantage. Covers primary and support activities translated for modern software and platform businesses.
Read guide →Competitive Moat Analysis: Identify and Build Defensibility
How to assess competitive moats — network effects, switching costs, economies of scale, brand, and regulatory advantages — for your company and your competitors.
Read guide →Go-to-Market Strategy: A Framework for Competitive Entry
How to build a go-to-market strategy that accounts for competitive dynamics — from market entry sequencing to channel selection and positioning.
Read guide →Mapping
Market Positioning Map: How to Build One That Works
How to choose axes, plot competitors, and identify whitespace on a 2x2 positioning map. Includes axis pair suggestions for different market types.
Read guide →Market Map Template: How to Visualise Your Competitive Landscape
Three market map formats explained — category maps, 2x2 quadrants, and ecosystem maps. When to use each, with step-by-step build instructions.
Read guide →Reports
Research
Competitor Research: How to Research Competitors Systematically
A systematic approach to competitor research covering data sources, research methodology, and how to maintain an ongoing competitive intelligence function.
Read guide →Competitor SWOT Analysis: Template + Real Examples
How to SWOT your competitors from the outside in. Covers data sources for each quadrant and how to convert competitor weaknesses into your positioning.
Read guide →Competitor Pricing Analysis: How to Price Against the Market
A framework for analysing competitor pricing structures, positioning your price, and making pricing decisions based on competitive data.
Read guide →Competitive Benchmarking Guide: Metrics That Matter
Which metrics to benchmark against competitors, where to find the data, and how to build a benchmarking framework that drives action instead of collecting dust.
Read guide →Tools
LandscapeBrief
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