Competitive intelligence

Competitive landscapes that look like McKinsey slides.

Upload a competitor CSV. Claude positions them on a 2×2 quadrant, identifies clusters, spots whitespace, and writes the strategy brief. Product managers and CMOs get board-ready analysis in under 3 minutes.

Build your first landscapeFree up to 10 competitors
Live demo — CRM market
← Lower CostHigher Cost →SMB FocusEnterprise FocusSalesforceHubSpotMonday.comNotionSAPPipedriveZoho CRMClose
direct
indirect
aspirational
emerging

How it works

CSV in.
Strategy out.

01

Upload CSV

One row per competitor. Add any columns — pricing tier, market share, employee count, founded year, NPS. Headers don't need to be standardised.

02

Map columns

Tell us which column is the company name. Select which attributes to use for positioning. Add your own company name to see where you sit.

03

Claude analyses

Determines the most strategically meaningful axes. Positions every competitor. Groups them into clusters. Identifies whitespace.

04

Export or share

Download the quadrant as PDF for your board deck. Or share a live link with your team. Pro users get the full strategy brief.

The output your deck needs

Clean information design. No AI-looking charts. The kind of analysis that makes your committee say yes.

2×2 Positioning MapAI-generated axes
← Lower CostHigher Cost →SMB FocusEnterprise FocusSalesforceHubSpotMonday.comNotionSAPPipedriveZoho CRMClose

Executive Summary

The CRM market is bifurcated between enterprise incumbents with deep vertical integrations and agile SMB tools competing on ease-of-use. A clear whitespace exists in the mid-market segment combining enterprise-grade analytics with consumer-grade UX.

Whitespace Opportunities

  • 01Mid-market with enterprise analytics
  • 02Vertical CRM for professional services
  • 03AI-native workflow automation

Built for the people who present to boards

I used to spend half a day in PowerPoint drawing this by hand. CompBrief does it in three minutes and the axes are actually smarter than mine.

Head of Product Strategy

Series B SaaS

Our strategy consultant charged £8K for a competitive landscape deck. This produced the same map — with better axis choices — from a CSV I already had.

CMO

PE-backed Retailer

The whitespace identification is the killer feature. It found a positioning gap we hadn't considered and it became the core of our Q3 pitch.

VP Product

Enterprise Software

Pricing

Free to start. Pay when it's worth it.

Free

£0forever
  • Up to 10 competitors per landscape
  • 2×2 quadrant map
  • Cluster identification
  • Whitespace opportunities
  • Landscape expires after 2 hours
Start free

Pro

£29/month
  • Unlimited competitors
  • All Free features
  • Landscapes saved permanently
  • PDF export
  • Executive summary brief
  • Priority AI processing
Start Pro trial

Agency

£79/month
  • Everything in Pro
  • Up to 5 team members
  • White-label PDF export
  • Client sharing links
  • Custom axis labels
  • Priority support
Start Agency trial

Frequently asked questions

What columns should my CSV have?

At minimum, a Name column. Everything else is optional — but the more attributes you include (pricing tier, market share, employee count, founded year), the better Claude can choose meaningful positioning axes.

How does Claude choose the axes?

Claude analyses which attributes vary most across competitors and which would be most strategically meaningful for positioning. You can also guide it by including specific attributes that matter in your market.

Can I edit the quadrant after it's generated?

On Pro and Agency plans, you can re-run the analysis with different attribute selections or axis labels. PDF export captures the final state.

How many competitors can I include?

Free tier: up to 10 competitors. Pro and Agency: unlimited. Most useful landscapes have 8–20 competitors — beyond that, the map becomes cluttered.

Is my data used for AI training?

No. Your CSV data is processed server-side and used only to generate your landscape. We never share it or use it for training.

What does the "whitespace" feature do?

After positioning competitors, Claude identifies strategic gaps in the landscape — areas where no current competitor is positioned strongly, representing potential differentiation opportunities.

Ready?

Your CSV is already the brief.
Let Claude build the map.

Free up to 10 competitors. No credit card. Under 3 minutes from upload to board-ready quadrant.

Build your first landscape